What are the benefits of using AdSense?

When we talk about making money from a blog, the easiest method of doing so is to put AdSense on your blog and start writing content.

When people click on the AdSense ads posted on your blog, you will earn money. (Remember to avoid clicking on your own ads, as this is a violation of AdSense policies.)

AdSense is a contextual ad network, which means that ads will be displayed according to your content. For example, if you are writing a post on web hosting, you are more likely to see ads related to hosting or domains.

Another way AdSense shows ads is by using the cookie method. Based on user search history, they display targeted ads which convert better.

In short, AdSense makes sure that readers will see targeted ads, and thus you will get more clicks and higher payouts than you will with any other ad network.

Why Google AdSense over other ad networks?

Easy to set up :

Once you have an approved AdSense account, all you need to do is add a code to your theme file, and advertisements will start running on your blog.

Here is a complete guide on how to create and set up an AdSense account.

AdSense means recognition:

AdSense is one of the most highly rated and recognized advertisement programs available. However, AdSense does not approve all types of blogs, and they are especially likely to reject blogs which are still in need improvement.

Once you have AdSense running on your blog, it means that your blog has been authorized. (This may not be true in all cases.)

One account for all sites :

With most ad networks, you need to add all of your sites manually, and upon approval of each individual site, you can place ads on that site. With AdSense, however, once you have an approved AdSense account, you can put ads on any website which complies with the AdSense terms of service. There is no need to set up different accounts for different blogs. You can also use your custom channel to see how your ad slots are performing.

Support forum:

Unlike other advertisement programs, AdSense has a wide range of advertisers and publishers. AdSense also has a support forum, and you will find lots of tutorials on how to increase your AdSense revenue.

Payment:

The major problem you will face with small advertising companies is the issue of payment. Despite meeting the minimum payout limit, you may have difficulty getting your payment. Furthermore, if you do some research, you will come to realize how many of these companies are fraudulent. AdSense, on the other hand, is very transparent in terms of payment, and you are unlikely to face any issues obtaining your payment from AdSense.

No doubt Google AdSense is one of the best programs for making money online with a blog.  However, for business sites I would suggest saying no to AdSense.

If you have just started using AdSense, I suggest that you install the AdSense Chrome add-on, which will help you to quickly track your AdSense earnings.

There could be many other reasons for selecting AdSense as your advertising network of choice. Use the comments section below to let us know what made you choose AdSense over other advertising networks.

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Updated: January 3, 2016 — 2:31 pm

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